Stevia products poised to transform beverage market (Nutritional Outlook – September 2008)

An article on the up-and-coming sweetener, Stevia, is the September 2008 cover story for Nutritional Outlook magazine.


In the 2007 Health & Wellness Trends Database Report, the Natural Marketing Institute revealed that U.S. retail sales of health and wellness products topped $100 billion last year.  But that dollar figure represents more than just sales — it marks a dramatic paradigm shift in the food and beverage industry, with top manufacturers now looking to develop ingredients and products to sate consumer demand for natural fare.  And with the sale of carbonated beverages steadily dropping as consumers choose water or juice over their beloved soda pop, beverage companies are looking for ways to make their iconic drinks palatable to a more health-conscious population…

(To read the rest of the article, click here).

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