Conforming opinions activate the brain’s reward center (The Dana Foundation Website – 2 November 2010)

Dana_logo Consider yourself a non-conformist?  New research suggests when your opinions match those of an expert, your brain's reward centers are activated.

Excerpt:

Yesterday, I passed a teenager wearing a t-shirt emblazoned with the words, “Reject Conformity.” Conformity gets a bit of a bad rap these days—often, there seems to be more emphasis placed on being individuals, rebuffing peer pressure and challenging the status quo. But new research examining the neural correlates of social influence suggests that conforming behaviors may be a more innate process than previously imagined…

(To read the rest of the article, click here).

Comments are closed.